Field Marketing Manager - East Acquisition

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Field Marketing Manager - East Acquisition

Snowflake Inc. is looking for a Field Marketing Manager based in New York or Atlanta. You will be responsible for supporting the East Acquisition Sales Team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with Snowflake’s sales, sales development and campaign marketing teams to plan and execute activities.

In addition, you must successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment. The ideal candidate is a self-starter with a natural curiosity to learn and to explore.

Job Description:

Support Snowflake’s demand generation and sales goals through regional field events

Research, plan and maintain the Snowflake online calendar of events including Snowflake-driven physical and virtual event series, and regional hospitality field events

End-to-end management of logistics and execution for all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing

Collaborate with the Alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events

Maintain direct alignment with sales leaders and sales teams in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy

Evaluate all event campaigns’ impact and ROI to determine the success and forecast for potential future investment

Manage and maintain regional field marketing budget

Report on regional event campaign ROI and performance

Responsibilities:

Plan and execute events within budget

Interest in develop creative campaigns and approaches to solve regional challenges.

Set goals and define metrics for each event including targeted lead flow

Schedule and execute on consistent sales outreach/bi-weekly meetings

Manage internal field and events communication between sales and marketing

Support strategic industry events through logistics planning

Represent Snowflake to counterparts at partners, vendors, and outside vendors

Maintain email/slack responsivity rate within a 24-hour time period

Ability to develop creative campaigns and approaches to solve regional challenges.

Requirements:

Knowledge of using marketing tools like Marketo, Salesforce, wordpress

Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)

Bachelor’s Degree in Marketing, Communications, or similar field

General verbal and written communication skills

Proven success in managing field marketing programs and relationships with large enterprise sales organizations

Strong project management, time management, and execution skills

Embodies strong organizational skills, ability to anticipate the needs of sales

Ability to maintain an optimistic, approachable, and self-starter attitude

Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.

Able to work independently and dedicate a minimum of 40 hours/week

Must be legally authorized to work in the United States without restriction

Willing to submit…