GTM & Enablement Program Manager

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. ABOUT THE ROLE Observe, now part of Snowflake, is looking for an Enablement & Go-to-Market Program Manager to build, scale, and continuously improve the programs that enable our Go-to-Market organization to succeed. This is a highly cross-functional program management role focused on designing and operating onboarding and enablement programs—not delivering sales training or coaching. You'll own the operational backbone of our enablement strategy, ensuring every new hire has a consistent, high-quality onboarding experience while driving continuous learning programs that support long-term seller productivity. Reporting to the Head of Revenue Operations, you will partner closely with Sales Leadership, Product Marketing, Sales Operations, and subject matter experts to coordinate onboarding boot camps, manage enablement programs, maintain learning assets, and measure program effectiveness. You'll serve as the connective tissue across teams—bringing structure, organization, and operational excellence to every enablement initiative. Success in this role requires exceptional program management skills, strong executive communication, and a deep understanding of enterprise software sales. The ideal candidate enjoys building scalable processes, influencing without authority, coordinating multiple stakeholders, and using data and feedback to continuously improve programs. If you're passionate about creating world-class onboarding experiences, enabling high-performing GTM teams, and building programs that scale with a hyper-growth business, we'd love to hear from you. RESPONSIBILITIES Own the operational execution of Go-to-Market onboarding and enablement programs from planning through delivery. Manage quarterly onboarding schedules, boot camps, and learning calendars across the GTM organization. Coordinate cross-functional subject matter experts to deliver onboarding sessions and enablement initiatives. Develop and maintain program plans, timelines, agendas, documentation, and operational playbooks. Ensure enablement materials, learning paths, and content libraries remain organized, current, and accessible. Coordinate logistics for onboarding events, including communications, scheduling, travel, and participant readiness. Partner with GTM leadership to identify onboarding priorities and continuously improve learning experiences. Establish feedback loops with managers and new hires to identify knowledge gaps and recommend program enhancements. Track onboarding effectiveness through key performance indicators, readiness milestones, and 30/60/90-day success metrics. Present program outcomes, recommendations, and operational updates to leadership. Manage multiple initiatives simultaneously while maintaining high standards for execution and stakeholder communication. Drive consistency, scalability, and operational excellence across enablement programs. Identify opportunities to improve processes, reduce operational friction, and increase program effectiveness. Build strong partnerships across Sales, Product Marketing, Sales Operations, Customer Success, and other GTM functions. BASIC QUALIFICATIONS 3+ years of experience in Sales Program/Project Management, Sales Enablement, Revenue Enablement, or Go-to-Market Operations. Experience managing cross-fun