Senior Communications Manager

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Snowflake is looking for a Senior EMEA GTM Communications Manager, focused on building and delivering internal and external narratives for key parts of GTM leadership. The role will play a critical role in shaping and amplifying Snowflake’s voice across the region, connecting our go-to-market strategy to the real-world impact we deliver for customers.

Snowflake enables businesses to mobilise their data with a single, integrated platform that powers collaboration, analytics and AI at scale. The Senior EMEA GTM Communications Manager brings this story to life by translating complex innovation into clear, compelling narratives that resonate with current and potential customers, partners, employees across EMEA.

By driving strategic communications programmes, this role supports Snowflake’s awareness and growth ambitions in the region, ensuring consistent, high-impact messaging across markets. At the same time, it plays a key role internally, aligning cross-functional teams around shared priorities, reinforcing company strategy and enabling regional teams to communicate with clarity and confidence.

This is a highly collaborative role at the intersection of GTM leadership, marketing, and corporate communications, ideal for someone who thrives on turning business strategy into meaningful storytelling that builds reputation, drives engagement and supports Snowflake’s mission to help every organisation be data-driven.

This new role will report directly to the Director of EMEA Communications and be a key part of a small but ambitious team, seeking to accelerate awareness, relevance, trust and reputation of Snowflake in key regional territories.

EMEA Communications supports Snowflake’s regional growth by building and disseminating creative and locally-relevant narratives that clarify Snowflake’s purpose and value and manage company reputation. In partnership with leadership stakeholders, this role will lead and deliver programmes to cement Snowflake’s positioning as the enterprise-ready data and AI platform in EMEA.

Key Responsibilities

Own and deliver the GTM communications strategy across EMEA, aligning to regional business priorities and Snowflake’s global communications framework

Partner with EMEA senior leadership, across sales, solutions engineering and marketing, to shape and elevate their external profiles, developing messaging, thought leadership and a steady cadence of visibility opportunities

Create and execute compelling storytelling that brings Snowflake’s value to life, connecting our data and AI platform to customer outcomes, AI innovation, and regional growth

Act as a trusted advisor to regional stakeholders, providing hands-on support and strategic counsel on messaging, positioning and key communications moments

Partner with global communications teams to adapt and amplify corporate programmes for EMEA audiences, ensuring relevance and impact

Lead the execution of key regional moments, including events, leadership announcements, customer stories and externally-facing initiatives

Monitor media, industry trends and the competitive landscape, using insights to refine messaging and identify opportunities

Track and report on performance, demonstrating impact and continuously optimising communications activity

The role…