Marketing Manager (Pune, India)

About Spin.AI
Spin.AI is a global SaaS security company based in Palo Alto, CA, protecting enterprises from SaaS ransomware, Shadow IT, non-compliance, data loss, and data leak disasters in the cloud.
SpinOne is an all-in-one SaaS data protection platform built for mission-critical applications such as Google Workspace, Microsoft 365, Salesforce, Slack, and Atlassian. We deliver the most innovative last line of cyber defense, along with SaaS data management and protection, for more than 2,000 organizations worldwide. Learn more at https://spin.ai/

What You'll Own:: Integrated Campaign Strategy & Execution Develop and execute integrated B2B campaigns across social media, organic search, paid media, content, email, events, webinars, partners, and other relevant channels. Translate company, product, and sales priorities into campaign strategies with clear audiences, messages, offers, channels, KPIs, and conversion paths. Own campaigns from concept through execution, measurement, optimization, and post-campaign analysis. Develop messaging and content for different stages of the buyer journey, from awareness through conversion. Test messaging, creative, offers, audiences, landing pages, and channels to continuously improve performance. Coordinate internal teams, contractors, agencies, partners, and vendors while retaining ownership of strategy and results. Social Media & Video Develop and execute B2B social media strategies designed to grow relevant audiences, increase engagement, strengthen brand visibility, and contribute to demand generation. Own or support day-to-day social execution under the direction of existing social media leaders, i.e. propose and inform the following: editorial planning, copywriting, scheduling, publishing, community engagement, and performance analysis. Create platform-appropriate campaigns and content for review / approval across LinkedIn and other relevant social channels , understanding how audiences, formats, and distribution differ by platform. Work with product team and technical writers under the Content Director’s guidance to help develop social content around product launches, research, thought leadership, events, customer stories, company news, and integrated campaigns. Identify opportunities to turn long-form content, presentations, webinars, interviews, and events into effective social content. Track audience growth, engagement, traffic, conversions, and other meaningful performance indicators and use those insights to improve strategy. Understand paid and organic social and how they can work together to amplify high-performing campaigns and content. Have practical video editing experience and the ability to independently create, edit, resize, caption, and repurpose short-form videos and other digital content for social and campaign use. Understand the fundamentals of effective B2B video storytelling, including hooks, pacing, structure, captions, calls to action, and platform-specific formatting. SEO, AEO & AI Discovery This role requires substantially deeper search expertise than a typical generalist marketing position. Develop and execute SEO and AEO strategies that increase qualified visibility across traditional search and AI-driven discovery. Conduct keyword, topic, buyer-question, SERP, content-gap, and competitive research to identify growth opportunities. Optimize website and campaign content for search intent, authority, conversion, and AI discoverability. Understand technical SEO fundamentals, including crawling, indexing, site architecture, internal linking, structured data/schema, redirects, canonicalization, and Core Web Vitals. Monitor brand, product, competitor, and category visibility across Google, ChatGPT, Gemini, Perplexity, Copilot, and other emerging AI discovery platforms . Identify opportunities to improve visibility, accurate representation, citations, and recommendations within AI-generated answers. Stay current with search algorithms, AI search, AEO/GEO practices,