Associate Director - Sales, SMB

Sprinto is an Autonomous Trust Platform that centralizes trust requirements across security frameworks, vendors, and customers.

Sprinto autonomously executes tasks needed to maintain trust across compliance, audits, risk management, vendor risk, privacy, and AI governance, enabling organizations to maintain a strong, reliable trust posture without draining operational bandwidth and resources on repetitive tasks.

Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve raised$31.8M in funding to fuel our mission. Trusted by over 3,000 organizations across 75 countries, Sprinto helps organizations stay audit-ready, manage real-time risks, and scale fearlessly. With 300+ native integrations and AI-driven automation, Sprinto supports 200+ global security standards natively, including SOC 2, ISO 27001, GDPR, HIPAA, PCI-DSS, and more. Sprinto's extensible architecture enables organizations to build and support an infinite number of custom integrations and frameworks.

Founded in 2020 by second-time founders Girish Redekar and Raghuveer Kancherla, Sprinto powers compliance for organizations like Whatfix, Encora, Anaconda, Whatnot, Ultrahuman, WeWork, Everstage, AI Foundation, HackerRank, and many more.
Sprint With Sprinters
At Sprinto, your work has purpose — and your life has space. We are a workplace where you’re empowered to execute on your most ambitious ideas and deliver your best output in a fast-paced, innovative, and supportive environment.
 
Joining Sprinto means you will never run alone; you will always have the freedom to take your shot and the support to go farther than you imagined.

What The Role Involves:
We’re hiring an Associate Director to own our SMB segment across India and APAC, with the potential to expand into the EU depending on the candidate’s background. This is a segment leadership role — you’ll be responsible for the strategy, the motion, and the team that executes it.
What makes this role distinct is how the pipeline gets built. In India and APAC, the best sales leaders don’t wait for demand generation to bring the meetings to them. They’re in the field — meeting customers face to face, showing up in the cities where the deals are, and building relationships that convert because they’re real. An ideal week for this person involves a meaningful portion of time in front of customers, not behind a screen.
You’ll lead a team of Team Leads, each running a pod of AEs. Your job is not day-to-day deal management — it’s building the playbooks that make the team predictable, developing your TLs into leaders, and personally modelling the field-first culture you want the team to build. As the segment grows, so does the team underneath you.

What Your Impact Will Look Like:

Drive pipeline through field presence - Own the in-person motion for India and APAC. You’ll build and maintain a strong network of SMB decision-makers in the region, personally model the field-first culture you want the team to replicate, and make in-person pipeline a first-class metric — not an afterthought.

Build and own the segment playbook - Design the full-funnel pipeline strategy across outbound, field, and inbound channels. Document it into playbooks your TLs can execute. Own the commercial standards — multi-year deal rate, annual billing, pricing discipline — built into the motion, not enforced deal by deal.

Develop your leaders - Your primary coaching surface is your Team Leads, not your AEs. You’ll grow TLs from strong operators into strategic leaders who can manage their pods independently — including the parts of the team that operate remotely or with less frequent travel.

Own the segment strategy - Set the direction for SMB in India and APAC for the next 2–3 years. Define what winning looks like, build the business case for the investments needed to get there, and manage to the leading indicators that predict outcomes before the end of quarter.

Work across the business - Partner closely with Marketing, Fi…