Product Marketing Manager, Apps and Ecosystem

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Product Marketing is a global team of capable, friendly, user-oriented marketers, partnering closely with Stripe’s world-class product and engineering teams. 

• Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth.
• Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few.
• Different from many other Product Marketing teams, our team is focused on Stripe's full product portfolio—translating the breadth of what Stripe builds into clear narratives and product experiences across web, dashboard, mobile, docs, and developer tools.

What you’ll do

We're looking for an experienced Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for Stripe Apps, Stripe Projects, the App Marketplace, and the broader partner ecosystem. This is a combined role that sits at the intersection of product, partnerships, and marketing — responsible for defining how the world sees Stripe's ecosystem of apps, integrations, and partner solutions as a strategic differentiator.

• Define the value proposition of the App Marketplace and broader partner ecosystem for developers, customers, partners, and internal teams—building distinct messaging for both supply-side partners (those building on Stripe) and demand-side users (those adopting solutions).
• Build messaging and competitive positioning frameworks that show how our ecosystem extends Stripe's core products and differentiates us vs. alternatives.
• Partner with Product, Partnerships, PMM, and Partner Marketing to launch new Apps, Marketplace categories and partner solutions — ensuring they're woven into product launches and big moments (Sessions, Tour, announcements).
• Collaborate with Partner Marketing on case studies, demand gen, and narratives that showcase ecosystem adoption and network effects.
• Develop GTM playbooks, solution briefs, pitch decks, and battlecards so field teams can sell ecosystem and Marketplace solutions.
• Track adoption performance (app installs, Projects activation rates, partner-sourced pipeline, app builds, extension adoptions etc.), benchmark against competitors, and provide insights to product and partnerships teams on where to invest. Engage Analyst Relations to elevate Stripe's ecosystem visibility externally.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

• A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from developers to technical and non-technical founders—and differentiate Stripe. You have excellent verbal and written communication skills.
• Customer-obsessed. You're practiced in qualitative research methods — user interviews, survey design, synthesis — and know how to turn what you hear from customers into strategic input…