Adobe Analytics

Job description Structure 

About the Unit:  

TCS Interactive brings together the power of creativity, AI, and human ingenuity to help organisations create experiences that inspire action and drive growth. Uniting strategy, design, technology, and analytics, it transforms ideas into connected experiences that are intuitive, intelligent, and impactful. From shaping digital products and customer journeys to enabling personalised engagement at scale, TCS helps businesses stay ahead in an increasingly experience-driven world. By turning imagination into measurable outcomes, TCS is helping define the future of customer experience. 

Role Name: Adobe Analytics

Must Have Skills1 

Advanced Adobe Analytics reporting experience, including workspace, segments, attribution models, calculated metrics, virtual report suites, scheduled projects  

- Adobe Data Warehouse experience  

- Adobe Activity Map experience  - Advanced Adobe Analytics Admin experience, including classifications and data feeds  

- Demonstrated aptitude for logical analysis, problem identification and problem-solving  

- Good communication skills, both written and verbal, with the ability to influence decision making at all levels    

-  Ad hoc data extraction, manipulation & analysis for the purpose of insights and recommendations. 

Good to have Skills 

In addition nice to have to complement the above:  
- Experience with SQL, BigQuery, Datastudio or equivalent tooling  
- Experience in working on Google Cloud Platform and AWS(EC2, Athena, and, S3)  

- Design and deliver regular reports/datasets to track and analyse customer behavior and KPIs  

Location: Bangalore,Hyderabad,Chennai,Pune,kochi,Bhubaneswar 

Experience Range: 6+