Role Summary
We are looking for an Email Measurement & Audience Insights Analyst to measure and
analyze email marketing performance using Salesforce Marketing Cloud (SFMC). The
role will turn campaign, journey and audience engagement data into clear reporting,
insights and recommendations.
Key Responsibilities
• Track and report email KPIs including delivery, bounce, opens, CTR, CTOR,
unsubscribes and conversions.
• Analyze campaign and Journey Builder performance across different audience
segments.
• Identify engagement trends, high and low-performing audiences, content
patterns and opportunities for optimization.
• Build recurring dashboards and reports for marketing stakeholders.
• Analyze A/B tests and provide recommendations to improve email performance.
• Work with campaign and analytics teams to ensure accurate tracking,
measurement and reporting.
• Translate email and audience data into clear, actionable insights.
Required Skills
• Hands-on experience with Salesforce Marketing Cloud reporting and email
analytics.
• Strong understanding of email marketing metrics, deliverability and engagement
measurement.
• Experience analyzing audiences, segments and customer engagement data.
• Working knowledge of SFMC Data Extensions and SQL.
• Experience with Excel and data visualization/reporting tools such as Power BI or
Tableau.
• Strong analytical and stakeholder communication skills, especially presenting to
varying levels of stakeholders.
Preferred: Salesforce Marketing Cloud Email Specialist certification and experience
with Journey Builder, Intelligence Reports or Marketing Cloud Intelligence
Role
Operations HeadQualifications
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