Consultant, CCL - Channel Planning & Market Execution, Customer Management Group

At Coca-Cola, our vision is to create loved brands, done sustainably, for better shared future. We strive to provide marketing leading excellence in ingredients, innovation, design, and marketing. We are currently seeking a Channel Planning & Market Execution Consultant who is experienced in developing and implementing channel and customer marketing and sales plans.

What You'll Do For Us

• Lead the development of channel activation plans and execution assets that are designed in a customer-back and consumer-centric way.
• Consolidate shopper, channel and customer insights to input into the development of the brands strategy to increase value of their deliverables to accelerate growth in a networked approach.
• Develop strong shopper, commercial and customer-relevant marketing programs to drive basket incidence.
• Drive Best-In-Class store execution across key account channels in close collaboration with Franchise, Frontline, Marketing and customer Teams. Co-ordinate with Key Account and Customer HQ and regional teams to ensure smooth execution of integrated brand campaigns.
• Managing recee of stores for any category branding/ initiative execution with local account resources and vendor partners.
• Central coordinator with bottler teams for execution of Premia, Merchandise, POSM - Check if POSM/ marketing activation elements has reached/ executed.
• MIS & Business intelligence: Pre-align metrics and scorecards for integrated execution programs and maintain trackers to review and publish post execution results & learnings
• End to end vendor management for CMG projects: Vendor shortlisting and alignment with procurement for CMG execution, PO generation, Vendor GRNs and payment process including handling of SAP GRN's, invoice validation for all NKA vendors on behalf of CMG team, handling vendors queries as well as arrange for any documents/ approvals required on behalf of the CMG team
• Logistics tracking of supplying good/merchandise to stores/ regional offices/ bottlers with the help of our vendor partners
  
  

Qualifications & Requirements

• Bachelor's degree in Sales or Marketing, Business or related field
• 5+ years of experience in brand activation planning and execution including designing of shopper programs, merchandising development and vendor coordination.
• Exposure and understanding of channels like MT Retail are a must. E-Com, QSR and travel would be added advantage.
• Brand, Trade/ Shopper/ Customer Marketing experience required
• Previous experience in a face-to-face customer sales or operations role calling on senior level buyers, general operations experience and project management experience are all ideal.
• Experience in external vendor management
• Proven analytical skills as well as outstanding influencing skills
  
  

Key Skill Sets: Business Analytics | Creative judgement| Negotiation & Influencing | System understanding & planning | Vendor management & coordination | Project management | Channel / Shopper Understanding | Category Management | Stakeholder Management

What We'll Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Costa Coffee, Innocent, Simply,Fairlife& Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant.
• Global Connections:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
  
  

Skills

Business Analytics; Analytical Skills; Brand Activations; Communication; Collaboration; Vendor Management