ABOUT TIDE
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members across UK and India
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
ABOUT THE TEAM:
As the Head of Growth – India, you will own the strategy and execution for accelerating Tide India's growth across the customer lifecycle — from acquisition and conversion through activation, engagement, monetization and retention.
You will identify the biggest growth opportunities across customer segments, products, channels and geographies, build scalable growth engines, and work cross-functionally to turn these opportunities into measurable business outcomes.
This is a highly strategic and hands-on leadership role. You will combine commercial thinking, customer insight, data, experimentation and strong execution to build a sustainable growth model for Tide India.
ABOUT THE ROLE:
- Own the India Growth Strategy
- Develop and execute Tide India's growth strategy across customer acquisition, activation, engagement, monetization and retention.
- Identify high-potential customer segments, geographies, channels and use cases for expansion.
- Translate India business priorities into clear growth objectives, initiatives and measurable outcomes.
- Build a scalable growth roadmap aligned with Tide's overall India strategy.
- Generate Digital acquisition campaigns for multiple business namely Lending, Acquiring , wealth & multiple tide products.
- Drive Customer Acquisition & Conversion
- Build and scale multiple customer acquisition channels across digital, partnerships, referrals, ecosystems and other relevant channels.
- Own acquisition economics including CAC, ROAS, payback period, conversion rates, and LTV/CAC.
- Own the complete digital funnel: traffic → lead/application → KYC → approval → activation → first transaction → repeat usage.
- Identify opportunities to improve conversion rates and reduce customer acquisition costs.
- Develop differentiated acquisition strategies for SMB and mid-market customer segments.
- Build Activation & Lifecycle Growth
- Improve customer onboarding, activation and early engagement across Tide's products.
- Build a lifecycle marketing strategy covering onboarding, activation, engagement, retention, reactivation, and cross-sell.
- Develop lifecycle strategies to increase product adoption and customer engagement.
- Identify opportunities
More roles at Tide
See Tide & thousands more on the map
Every tech & IT company hiring across India — with AI match scores — on one live map.
Open the map →