Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
The opportunity
The Data Lead is responsible for building and governing the data foundation that enables executive visibility across strategic initiatives. This role transforms fragmented business information into trusted portfolio intelligence, ensuring leaders have accurate, timely, and actionable insights to make strategic decisions.
What you’ll be doing
Develop Enterprise Data Strategy
- Define and execute the enterprise data strategy supporting portfolio governance, business intelligence and executive decision-making.
- Build a scalable data architecture that integrates information from multiple sources into a trusted reporting ecosystem.
- Standardize business definitions, KPI methodologies, and data governance across functions.
Build Portfolio Intelligence
- Develop portfolio intelligence frameworks, executive dashboards, and scorecards providing visibility into strategic initiatives, financial performance, resource utilization, risks, dependencies, and business outcomes.
- Establish leading indicators that proactively identify execution risks and opportunities.
Lead Data Governance
- Define enterprise data governance standards covering ownership, quality, integrity, stewardship, lifecycle management, and reporting controls.
- Continuously improve data quality and governance practices to ensure trusted executive reporting.
Enable Workforce and Resource Intelligence
- Build analytical models for workforce planning, capacity forecasting, demand management, resource allocation, utilization, and operational efficiency.
- Partner with PMO, and program manager to optimize workforce investments and support strategic planning.
Drive Executive Decision Support
- Translate complex business data into actionable executive insights that support portfolio prioritization, investment decisions, and operational planning.
- Identify trends, risks, dependencies, bottlenecks, and opportunities, providing recommendations that enable proactive decision-making.
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