WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
The opportunity
The Senior Consultant (Adobe Analytics & Customer Journey Analytics) is a client-facing role that blends deep technical expertise with strong business and marketing acumen. You will partner with clients to understand their unique business objectives and design, build, and deliver tailored analytics solutions across both Adobe Analytics (AA) and Customer Journey Analytics (CJA) on Adobe Experience Platform (AEP).
Beyond standing up analytics, you will help clients architect best-in-class, cross-channel measurement — spanning web, mobile, and offline data — guide their migration from Adobe Analytics to CJA, validate implementations, and diagnose and resolve complex technical issues. You will also help shape the broader digital and data strategy and integrate analytics with the wider Adobe Experience Cloud to solve high-impact business use cases. It is a highly technical role with constant, senior-level customer interaction.
What You’ll Do
• Gain an in-depth understanding of each client's website/app architecture, business model, data landscape, and marketing strategy
• Gather, document, and help shape business requirements, KPIs, and functional and/or technical specifications
• Create clear project plans and roadmaps with well-defined outcomes
• Design customized measurement solutions and tag/implementation strategies for both Adobe Analytics and CJA
• Implement and configure data collection using Adobe Experience Platform Web SDK (Alloy) and Tags (formerly Launch)
• Define and build XDM schemas, datasets, and data ingestion pipelines in Adobe Experience Platform to power CJA
• Configure CJA connections, data views, derived fields, calculated metrics, and cross-channel data stitching / identity resolution
• Plan and execute Adobe Analytics-to-CJA migrations, including data reconciliation and reporting-parity validation
• Build and optimize Analysis Workspace projects, dashboards, and self-service reporting across AA and CJA
• Support client developers and third parties throughout the implementation process
• Validate, QA, and debug implementations, and follow through on issues until resolved
• Perform light JavaScript development to customize data collection and analytics solutions
• Advise key stakeholders and drive client success based on their most important business drivers
• Provide expert guidance on data sources, data connectors, APIs, Query Service outputs, and app / media / heartbeat tracking (acquisition links, push notifications, triggers, etc.)
• Support integrations across Adobe Experience Cloud (e.g., Real-Time CDP, Adobe Journey Optimizer, Adobe Target) and external systems
• Interact frequently with marketers, analysts, web developers, via phone, email, and/or in person
• Communicat
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