Product Marketing Manager

We are seeking a strategic, data-driven Product Marketing Manager to own the inbound and growth product marketing strategy for Weave’s AI-powered healthcare solutions. This role will be the expert on Weave’s key verticals, map out their unique workflows, and translate our value proposition into accelerated pipeline and revenue This position will be remote - India Reports to: Director, Product Marketing What You Will Own The duties and responsibilities of the role. Market Research & Insights: Proven experience in qualitative and quantitative market research using a mix of methodologies—including focus groups, 1:1 customer interviews, and quantitative surveys. Transform raw data and behavioral insights into clear, actionable intelligence, regularly disseminating findings across teams to align business strategy with market demand and to inform product roadmap. Product Discovery & Solution Validation: Establish a structured discovery research function in close partnership with Product Management and Marketing to systematically validate problems and pressure test solutions. Build, project-manage, and facilitate a high-impact Customer Advisory Board (CAB) program with healthcare practice stakeholders and extract ongoing strategic direction. Vertical Insights and Positioning : Define, refine, and champion the Ideal Customer Profile (ICP) and buyer/user personas for our key verticals and audiences, including third-party partners. Uncover deep insights into healthcare practice workflows, needs, and buying behaviors in order to build differentiated vertical messaging and positioning that speaks directly to each persona. Competitive Intelligence : Monitor and analyze the competitive landscape within the healthcare communication and practice management space. Turn threat assessments into actionable sales battlecards, proactive campaigns, and product roadmap recommendations. Internal & Partner Enablement : Equip our Sales team, Customer Experience teams, and partner groups with high-impact assets, guides, and customer proof points to win integration-specific opportunities in the key verticals. EHR/PMS Ecosystem & Partner Marketing : Collaborate with the Partnerships team to co-market integrations with key medical Electronic Health Record (EHR) and practice management software (PMS). Build marketing campaigns that leverage partner channels to drive mutual pipeline. What You Will Need to Accomplish the Job The minimum qualifications for the role - education, experience, certifications, skills. 3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit. Market research and customer insights: Deep and broad experience in extracting insights to better understand audiences and markets, including techniques (surveys, measurement tools, interviews, focus groups, etc.), analysis, and tools (such as, Qualtrics) Vertical Expertise: Deep familiarity with healthcare practice operations, patient journey touchpoints, and the EHR/EMR technology landscape. PLG Proficiency: Experience working with product-led funnels, utilizing data analytics platforms (e.g., Pendo, Mixpanel, Amplitude) to measure feature adoption and optimize growth loops. E-commerce Mindset: A background that blends high-level messaging craft with analytical rigor. You don’t just track deliverables; you track pipeline velocity, conversion rates, and vertical ARR. Lifecycle & Expansion Marketing: Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns, preferably within a B2B SaaS environment. Cross-Functional Leadership: Exceptional ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority. What Will Make Us Love You Preferred qualifications - including personality traits and soft skills. Passion for improving the success of Weave customers and our mission of delivering better healthcare