CRM Communications Strategist & Copywriter (12-month FTC)

Wise is seeking a creative and data-driven individual to join our growing CRM team as our first CRM Communications Strategist & Copywriter in APAC. The role is based in our Singapore office, supported by our growing marketing team, and reports into the Communications Strategy lead based in London. You will be responsible for designing comms across multiple platforms that will reach millions of customers around the world. Wise is a global technology company, building the best way to move and manage the world’s money: Min fees. Max ease. Full speed. The ideal candidate will be extremely data-driven, passionate about making the complicated sound simple, and skilled in producing communications that make customers feel great about using Wise. You will have a deep understanding of how to create engaging and effective content about our products, services and brand. You will be someone who puts our customers at the heart of everything they do and is passionate about choosing the right combination of words to say, at the right time, through the right channel. Your mission: At Wise, we’re here to make the world’s money work. Over ten years ago we changed how the world moves its money, and that was just the start. Making money do more, for more people, in more places is next. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money As part of the Communications Strategy team, you’ll work with our Product teams, Pricing team, Creative team, and CRM team to design and deliver communications that help convey key messages about our brand, products, and pricing. What you’ll be doing: Your role will combine high-level strategy with hands-on copywriting for CRM campaigns Work closely with product teams to understand new product or feature launches, their impact on customers and commercials, and any regional nuances or variations. Define data-driven communications strategies. Write detailed, clear, and well-orchestrated briefs. Write the copy for CRM campaigns that inform and inspire customers throughout their journey. Compose messages that help guide customers along their Wise journey with ease. Craft the words for marketing campaigns to educate customers on product features. Build relationships with stakeholders and follow up on performance and insights to iterate and maximise impact. Convey ideas and perspectives with imagination and conviction, using creativity to challenge assumptions and ask ‘what if’. Monitor competitor actions in the space and bring a strong point-of-view on what Wise should be doing to deliver best-in-class communications. Write the copy for CRM campaigns that inform and inspire customers throughout their journey. Compose messages that help guide customers along their Wise journey with ease. Craft the words for marketing campaigns to educate customers on product features. Help brainstorm ideas and angles for copy and communications relevant to the APAC region.. Support CRM in their mission to deliver relevant, personalised, and timely communications across Wise channels and customer touch-points. This role will give you the opportunity to: Be impactful: This is a key growth area for Wise, offering a great opportunity to define how we talk about our products to customers and how we elevate our brand. Be creative: You’ll use curiosity and creativity to challenge the status quo and deliver confident ideas, while always considering commercial impact. You’ll bring inspiration from everywhere, constantly striving to connect our brand to culture and the world our customers live in.

The ideal candidate would have: 3+ years of experience in a similar role combining copywriting and strategic thinking (70% copy/30% strategic thinking). Strong portfolio illustrating high-impact product launches , including clear writing samples that show your craft for making sense of complex product termi