Manager, Influencer Marketing

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Job Description – Influencer Marketing Client Servicing

Essential Duties and Responsibilities:

1. Client Strategy & Management
• Act as the primary point of contact for assigned clients, managing day-to-day communication and expectations.
• Understand client business objectives and translate them into influencer led marketing strategies.
• Develop campaign roadmaps aligned to brand goals, target audiences, and platform trends.
2. Influencer Campaign Planning & Execution
• Identify and evaluate relevant creators (regional, national, micro, macro, celebrity) based on brand needs.
• Oversee briefing, content approvals, and campaign rollouts across social platforms (Instagram, YouTube, X, etc.).
3. Market Research & Trendspotting
• Stay updated with evolving creator economy trends, audience behaviors, and competitor campaigns.
• Share insights with clients on category benchmarks and creative innovations in influencer marketing.
4. Performance Measurement & Reporting
• Define measurement frameworks (reach, engagement, brand lift, conversions) for each campaign.
• Track performance in real-time, analyze results, and prepare actionable reports with learnings.
• Recommend optimizations for future campaigns to maximize ROI.
5. Cross-team Collaboration
• Work with internal creative, media, and strategy teams to integrate influencer content with broader brand campaigns.
• Support new business pitches by building influencer strategies, case studies, and mock campaign frameworks.
6. Client Growth & Retention
• Identify opportunities to upsell or cross-sell influencer led solutions to existing clients.
• Build long-term trust with clients by positioning the agency as a strategic influencer partner.

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