About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Role Summary & Impact
The role focuses on managing day-to-day media investment execution across Television and Digital platforms. It requires strong expertise in deal execution, inventory management, digital buying, and campaign delivery, ensuring investments are implemented efficiently and in line with approved plans and budgets.
Key Responsibilities – Media Investment
• Execute end-to-end TV and digital media investments across genres and platforms, including GEC, Movies, News, Sports, Regional, OTT, and digital publishers.
• Drive rate negotiations and deal closures with broadcasters, OTT platforms, digital publishers, and other media partners.
• Ensure competitive CPRPs, CPMs, CPIs/CPVs, and other relevant buying benchmarks while optimizing inventory utilization.
• Manage campaign releases, scheduling, trafficking, and tracking across TV and digital platforms.
• Execute digital buying across relevant platforms, including programmatic, video, display, social, and publisher-led inventory, as applicable.
• Monitor campaign delivery against planned impressions, reach, frequency, GRPs, clicks, views, and other digital KPIs, and identify gaps or under-delivery.
• Work closely with digital partners and platforms to optimize delivery, audience targeting, inventory quality, and campaign performance.
• Manage campaign pacing, budget utilization, and optimization opportunities throughout the campaign lifecycle.
• Maintain accuracy in deal entries, booking details, campaign documentation, billing, and reconciliations.
• Coordinate with planning, operations, finance, and other internal teams to ensure seamless execution of approved media plans.
• Provide inputs on market trends, pricing benchmarks, inventory availability, digital buying trends, and platform opportunities.
• Ens
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