Manager, Media Planning, Media Delivery and Operations

Reporting of the role:

This role reports to Director  - Non-Biddable

Three best things about this job:

• You are a part of proven, high-performance team with  excellent supporting network, providing development opportunities with WPP Media India.
• Opportunity to work as Activation Specialist team and extend your learning opportunities.
• Learn & Grow is the Mantra we believe that will help the candidate prosper in their career path.

Measures of Success

In Three months:

• Understanding of MDO cross-functional teams, their roles, and responsibilities.
• To be involved from brief to implementation of campaigns for the aligned businesses.
• Contributing to team’s development and add value while delivering Client requirements.
• Learn all inhouse media planning & buying softwares e.g. Comscore, Campaign Strategy – integrated plans, ATOM, Wrike

In Six months:

• Handle tactical and implementation planning independently and ensure delivery of KPI as aligned.
• Master the art of optimization and prioritization of workflow.
• Successfully implement the media campaign.

In Twelve months:

• Achieve 100% MDO process compliance adherence.
• Contribute towards MDO tool creation to enhance efficiency in the planning.
• Creating integrated media plans across TV, Press, Radio and Integrated (TV + Digital).

Responsibilities of the role:

Following are the responsibilities: 

• Accountable for tactical planning and execution of non-biddable media plans for a set of businesses.
• Review the brief received from the Agency business team in liaison with the Reporting Manager and align the expectation/ output.
• Based on the reviewed and aligned brief, create integrated activation plans In line with SOP.
• Working with MDO mPlan team for campaign execution (campaign go live).
• Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- evals for corrective actions etc.
• Post evals of all campaigns and learnings from each campaign.

In addition to create, implement, and manage integrated campaigns:

• Work collaboratively with Agency business team, WPP Media specialist units, MDO Buying team, MDO mPlan, and other MDO teams (wherever required) to ensure a holistic approach in campaign creation & execution and competition track.
• Ensure understanding and 100% compliance with both GroupM and Finance processes, policies, and procedures.

What you will need:

• 3+ years of media planning assistant experience.
• Understanding of Media – TV, Print, Radio and OLV to create the media plans.
• Industry Software Knowledge & usage – YUMI, IRS, MAP.
• Strive for excellence demonstrated by setting high standards for yourself and committed to continuous im