ACN GN - SONG - MT - Gen AI Brand & Creative - Senior Manager

Job Title - Gen AI Brand and Creative - Manager - GN SONG

Management 07 - Manager

Location: Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad

Must have skills: Generative AI

Good to have skills: Creative delivery, brand transformation,

Job Summary:

The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner.

We are seeking a strategic and creatively driven Manager with deep agency experience to lead brand and creative transformation programs powered by Generative AI. This role is ideal for a brand strategist and innovation leader with a strong foundation in brand architecture, creative operations, and content production.

You will drive the use of GenAI and other emerging technologies to design high-impact, insight-led campaigns and reimagine content supply chains at global scale. As a trusted advisor to brand, marketing, and creative leaders, you will connect brand strategy with AI-enabled execution to deliver measurable business value and build long standing relationships.

Roles & Responsibilities:

• Drive Business by shaping creative-led GenAI transformation agendas, influencing senior stakeholders, and identifying opportunities for consultative solutioning.
• Translate brand strategy into scalable creative operations, aligning vision with execution across channels and markets.
• Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs.
• Design and operationalize GenAI-enabled global-to-local content supply chains, enabling asset creation, localization, and personalization at scale.
• Develop brand positioning frameworks, creative territories, and visual storytelling constructs across markets and segments.
• Lead and mentor cross-functional teams of consultants, strategists, and technologists working on marketing reinvention.
• Lead multi-format content production (video, audio, CGI, animation, static) across ATL, BTL, owned, paid, and social/community channels.
• Collaborate with media, brand, studio, and technology teams to ensure creative alignment and executional excellence.
• Establish business value cases linking GenAI-driven creative innovation to KPIs such as engagement, efficiency, and reach.
• Champion the use of insights and intelligence to inform GenAI creative use cases and storytelling strategies.
• Mentor content production teams and agency partners to ensure brand consistency and campaign impact.
• Engage clients in workshops and solution development, translating strategic narratives into actionable creative programs.
• Professional & Technical Skills: MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology.
• 7-13 years of experience in creative delivery, brand transformation, or marketing operations — preferably with deep agency background.
• Minimum 4 years of recent experience in GenAI, creative technology, agentic AI, Marketing OS experience, or marketing innovation with tangible portfolio impact.
• Demonstrated experience in designing or running GenAI-enabled content supply chains or creative ops platforms.
• Excellent team management skills to ensure collaborative and incremental work, growth of individuals and team success.
• Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.)
• Strong understanding of brand architecture, positioning, creative strategy, and content systems.
• Experience in managing content production across multiple formats and channels.
• Knowledge of creative technologies and GenAI platforms (e.g., Adobe Firefly, Runway, DALL·E, LLMs).
• Ability to connect creative excellence with business impact through structured value case development.
• Excellent project management, communication, and cross-functional collaboration skills.
• Experience supporting client-facing workstreams and delivering solutions in consultative, fast-paced environments.
  
  

Additional Information:


Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.

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