About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the Role
The Senior Manager, Marketing Operations will lead marketing operations and execution readiness across the region. This role will turn marketing strategy and business priorities into coordinated, high-quality, locally relevant creative and promotional assets that launch on time across owned, paid, partner, platform, distribution, retail, and other relevant channels.
The role will support the delivery of marketing programs across local content launches, fan initiatives, partner activations, platform and distribution campaigns, and other regional priorities. You will ensure that all market requirements, creative adaptations, localization needs, partner deliverables, and launch dependencies are integrated into the operating plan.
You will work closely with Regional Marketing, Growth, Partnerships, Content, Creative Services, Communications & PR, Localization & Operations, Product and global teams. The role will connect strategy to execution by creating clarity across workflows, assets, approvals, dependencies, vendors, partners, and launch requirements.
This is a senior individual-contributor role requiring strong operating discipline, cross-functional influence, attention to detail, and the ability to manage multiple priorities across markets and time zones.
Role overview - Lead Regional Marketing Operations
- Develop and manage the operating model for marketing execution across the region, covering campaign intake, prioritization, planning, production, approvals, launch, reporting, and post-campaign review.
- Translate regional marketing, growth, content, partnership, communications, and business priorities into clear operating plans, workstreams, milestones, owners, dependencies, and deliverables.
- Establish structured workflows and governance that enable campaigns to move efficiently from brief to market.
- Maintain a consolidated view of campaign readiness, asset status, risks, dependencies, capacity constraints, and open decisions.
- Ensure marketing programs are delivered accurately, on time, and in line with brand, market, partner, legal, and channel requirements.
Drive Campaign and Launch Readiness
- Lead operational readiness for content launches, seasonal campaigns, brand initiatives, partner activations, events, product moments, and market programs.
- Create and maintain launch checklists, readiness trackers, campaign calendars, milestone plans, and operational dashboards.
- Coordinate with Regional Marketing, Growth, Partnerships, Content, Creative Services, Communications & PR, Localization & Operations, Product and global teams.
- Confirm that campaign briefs, creative assets, localized adaptations, media requirements, partner deliverables, approvals, and channel plans are ready for launch.
- Identify launch risks early and drive mitigation, escalation, and resolution.
- Lead post-launch reviews to capture performance insights, operational gaps, and improvement actions.
Manage Localization and Asset Operations
- Coordinate the localization and adaptation of marketing assets across relevant languages, markets, channels, and audience segments.
- Partner with Localization & Dubbing teams and external vendors to ensure translated, adapted, and cultural