Senior Manager - Growth Marketing

SeniorManager-GrowthMarketing

Location:Bangalore/Gurugram

AbouttheRole

ExotelislookingforaSeniorManagerGrowthmarketingtoownend-to-endcampaignexecution,marketingoperations,andgo-to-marketdeliveryacrossourIndia,APAC,Africa,andMiddleEastmarkets.Thisisabuilder-operatorrole:you'llruntheenginethatturnspositioningandcontentintopipelineacrossemail,website,andpaid,whileowningthemartechstackandtheoperationalrigorbehindeveryGTMlaunch.

You'llworkcloselywiththeSeniorDirectorofIntegratedMarketingonstrategyandprioritization,butyou'llownexecution,systems,anddeliveryoutright.Thisisahigh-autonomyroleforsomeonewhowantstobuildafunction,notjustrunachannel.

WhatYou'llOwn

1.Campaigns(endtoend)

• Ownemail,website,andpaidmediaasoneintegratedsystemforcampaigns
• Planandexecutealways-onandcampaign-specificemailprograms(nurture,ABMsequences,product/featurelaunches,eventpromotion)
• Planandrunpaidmediaacrosssearch,andsocial-budgetallocation,targeting,creativebriefing,andperformanceoptimizationforEnterpriseaccounts.
• Buildthereportinglayerthattiescampaignactivitytofunnelmovement(MQLSQLpipeline),socampaignperformanceisneverablackbox

2.MarketingOperations

• Ownthemartechstack:CRM/MAPhygiene,leadscoringandroutinglogic,integrations,anddataflowbetweenmarketingandsalessystems.
• BuildandmaintainthesystemsandSOPsthatletcampaignsscalewithoutbreaking(thisincludestheSDRSOPworkalreadyinmotion)
• Ownmarketingdataintegrity:what'stracked,howit'sdefined,andwhocantrustthenumbers

3.GTMExecution

• TranslateGTMstrategyintoexecutablequarterlyandmonthlycampaignplans
• Workwithregionalmarketerstoownlaunchmechanicsfornewproducts,features,andmarkets,fromcampaigncalendartocross-functionalcoordination(sales,CX,productmarketing)
• BuildrepeatableGTMplaybooksbysegment(EnterpriseABM)solaunchesdon'tgetreinventedeachtime

4.SEO

• OwnorganicandAIsearchvisibilityasonefunction:traditionalSEOalongsideAEO/GEO(LLMcitationperformance).
• ExtendtheexistingAI-citationquerytrackingframeworkintoascaled,always-onprogramwithclearownershipofwhat'strackedandreported
• DrivethetechnicalSEO-agendasitearchitecture,migrationhealth,crawl/indexissues.
• Ownon-pageandcontentSEOprioritizationinpartnershipwithcontentandproductmarketing
• ReportorganicandAI-searchperformancewiththesamerigoraspaid:visibility,citationrate,andpipelinecontribution,notjustrankings

5.PerformanceMarketing

• Ownpaidmediabudgetallocation(upwardsof$350K)acrosssearchandsocialforEnterprise,Midmarket&SMBaccounts.
• TiespenddirectlytoSQL/pipelineoutcomesratherthanMQLsorclicks.
• Buildchannel-levelandblendedCAC/efficiencybenchmarksbysegmentandmarket.

WhatWe'reLookingFor

• 6-10yearsinB2Bmarketing,withdirectownershipofdemandgen,campaigns,ormarketingoperations(notjustonechannel)
• Provenexperienceowningamartechstackandtheprocessesaroundit-notjustusingthetools,butbeingaccountableforwhattheyproduce
• Comfortablewithfunnelmath:MQL/SQL/SALmechanics,attribution,andtranslatingcampaignactivityintopipelinelanguagesalesandleadershiptrust
• Experiencerunningpaidmediabudgetsandmakingchannelallocationcalls,notjustexecutingaplanhandedtoyou
• SaaS/B2BtechbackgroundpreferredCCaaS/CPaaSoradjacentcategoriesastrongplus
• Asystems-buildermindset-someonewholeavesbehinddocumentationandrepeatableprocess,notjustcampaignoutput

WhyThisRole

Thisisn'ta'runthechannels'job.You'rebuildingtheoperatingsystemforhowExotelgoestomarket,thesystems,theplaybooks,andtherigorthatletcampaignsandlaunchesscalewithouteverydecisionroutingthroughoneperson.