Senior Specialist, Marketing Analytics and Planning

About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. Now, we have joined forces with Capterra , SoftwareAdvice , and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence. And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. Does that sound exciting to you? Come join us as we try to reach our next PEAK! About G2 - Our People At G2, everything we are and what we do is grounded in our PEAK values— ( P erformance + E ntrepreneurship + A uthenticity + K indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. About The Role We are looking for a Senior Specialist of Marketing Analytics & Planning to support the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands. This role will report to the Director of Marketing Planning. You’ll be responsible for assisting with strategic budgeting and planning efforts which include acquisition, retention, and brand efforts across various channels. The goal of this position is to maximize ROAS by allocating spend in the most efficient and effective way across our program, as well as finding ways to improve and automate channel reporting to drive actionable insights. This role will work closely with Analytics, Data Science, Finance, and Marketing to accurately report on business and channel performance, optimize marketing budgets, manage forecasting, and provide insights to help drive decision-making and hitting of performance goals. You’ll have a direct impact on optimizing a significant marketing budget and help drive long-term growth. The ideal candidate is well-versed in B2C and B2B marketing programs, especially digital marketing, performance-oriented channels and is comfortable with large-scale budgets. In This Role, You Will: Enable budgeting and strategic planning processes within the marketing department, including partnering with leadership and stakeholders to best calibrate efforts for our stated business goals and targets. Develop performance read-outs and support building leadership presentations around performance. Day-to-day performance management reporting (includes maintaining and improving current models, as long as proposing new ones) and daily support across channel teams, which includes analyzing channel results and providing recommendations for incremental spend, reallocation, or reduction. Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of performance. Identify optimization opportunities across the full funnel to optimize the efficiency of the program. Includes identifying opportunities of growth through category, country & channel expansi