Lead Product Designer (Commerce)

About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our People
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our Impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.Learn more about us on ourYouTube Channel orBlog Posts
 

About the Role: We are seeking a Lead Product Designer (P4) who can elevate HighLevel's product experiences through exceptional craft, product judgment, systems thinking and influence. You have spent 7+ years designing complex digital products, ideally including SaaS, B2B, platform, workflow-heavy or similarly sophisticated product experiences, and are ready to shape design direction, quality standards and team culture across one or more defined product pillars. As a lead individual contributor, you will partner deeply with product and engineering leaders, mentor other designers and help teams define and improve strategically important product experiences within a focused area of the HighLevel platform. You will connect customer needs, business goals, technical constraints and near- to mid-term product strategy to clear, useful and highly polished product design. We expect candidates at this level to demonstrate an extraordinarily high bar for design craft and visual sophistication, and to raise that bar for the teams around them. You should care deeply about hierarchy, layout, typography, grids, spacing, interaction quality, usability, accessibility and the standards that make product experiences feel refined, trustworthy and coherent at scale. We want candidates who can ship truly world-class product design. Experience using AI-powered tools for exploration, prototyping, critique, synthesis or workflow acceleration is mandatory. Applications without a portfolio will not be considered.

What You'll Do: Lead design strategy and execution for one or more defined product pillars, translating customer needs, business goals and technical constraints into clear experience direction. Partner with product and engineering leaders to shape product vision, prioritize opportunities and align teams around high-quality outcomes within your area. Influence leadership decisions through customer empathy, data synthesis, product judgment, storytelling and strong design rationale. Drive quality reviews and set standards for usability, accessibility, interaction quality, visual consistency and design-system alignment. Mentor designers, improve critique, strengthen shared patterns and make design standards easier to adopt. Define and socialize metrics for design quality and impact, including usability, accessibility, task success, adopti