Senior Product Manager – Commerce Growth

About HighLevel
About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
Role Overview
HighLevel processes payments at significant scale for the businesses that run on our platform and yet only a fraction of the businesses we serve have adopted payments at all. The constraint is structural rather than one of awareness: adoption is decided by the agencies who serve these businesses, and they have never had a commercial reason to act. We are hiring a Senior Product Manager - Commerce Growth to close that gap and make payments adoption the fastest-compounding line in our Commerce business.
This role owns the adoption and monetisation charter for Commerce end to end. It spans partner incentive design, the growth mechanics that move a business from signing up to transacting consistently, the partner-facing surfaces those programmes live in, and the commercial model underneath them. It is a general-management role as much as a product one, you will own the unit economics, the programme budget, and the evidence that the investment is working.
This role is ideal for product managers who have built growth or partner programmes at scale, who are comfortable being measured on a commercial outcome rather than a feature list, and who bring the analytical rigour to distinguish growth that was genuinely caused from growth that would have happened anyway.
What You'll Do
Own the payments adoption charter end to end - the strategy, roadmap and operating plan that take adoption and transacting volume to a multiple of today's levels, and the commercial targets attached to them.
Design, launch and iterate partner incentive programmes that make adoption commercially compelling for the agencies who drive it including eligibility models, qualification logic, payout mechanics and the controls that keep the programmes durable and abuse-resistant.
Own the partner-facing product surfaces where these programmes are discovered, understood and acted on progress, earnings and next-best-action, designed to scale to tens of thousands of partners without manual support.
Own the unit economics: customer acquisition cost, payback period, contribution margin and programme budget - modelled, forecast, and defensible to Finance and leadership.
Build a disciplined experimentation practice - randomised tests, holdout groups and incrementality measurement so that pricing and programme decisions are evidence-led r