Senior Product Manager – Marketing OS, LeadGen

About HighLevel
About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
About the Team
The Marketing OS – LeadGen Team owns the products and platform capabilities that help agencies attract, engage, capture, qualify, and understand leads across digital and offline customer journeys.
The team is responsible for:
Forms and form-building experiences
Surveys and customer data-collection workflows
Quizzes, assessments, and interactive lead-generation experiences
QR Codes and offline-to-online lead acquisition
Chat Widget and conversational lead capture
External Tracking across third-party websites and digital properties
Lead capture, submission, attribution, and behavioral analytics
Templates, integrations, embeddable experiences, and extensibility
These products are critical entry points into the HighLevel Marketing OS. They connect customer interactions across websites, landing pages, physical locations, campaigns, and external properties with HighLevel's CRM, automation, analytics, and communication capabilities.
Why Join HighLevel?
Ownership: It is never somebody else's job.
Customer focus: We are passionately focused on adding value for our users.
Speed: We use lean principles and go to market in weeks rather than quarters.
Experimentation: Good ideas are tested quickly, measured, and improved iteratively.
Growth: You will help scale a global B2B SaaS platform and build products used by millions of businesses.
People: We take care of our team so our team can take care of our users.
Role Overview
As Senior Product Manager – Marketing OS, LeadGen, you will help shape the future of lead generation at HighLevel.
You will own product strategy, roadmap, and execution across a portfolio that includes Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and adjacent lead capture and attribution capabilities.
Your mandate will be to evolve these products into a cohesive LeadGen experience that enables agencies and SMBs to create high-converting acquisition journeys, collect better-quality data, understand visitor behavior, and activate every lead through HighLevel's CRM and automation ecosystem.
This is a senior individual contributor role. You will work closely with Engineering, Design, and Data on your portfolio, partner with adjacent product teams on shared foundations, and help shape how HighLevel competes in lead generation, conversational engagement, behavior