Senior Marketo Consultant

Job Description:

• About the job
• Step into a high impact role where you ll shape how marketing teams connect with customers through intelligent automation and measurable outcomes
• As a senior Marketo focused consultant you ll partner closely with marketers operations teams and stakeholders to design scalable programs that elevate lead management lifecycle journeys and campaign performance
• You ll bring structure to complexity translating business goals into clean Marketo architecture reusable assets and reliable reporting
• This is a collaborative environment that values curiosity experimentation and continuous improvement where your ideas can directly influence how teams work and how results are achieved
• If you enjoy solving real world marketing challenges building elegant automation and mentoring others while delivering tangible business value this role offers the perfect blend of strategy hands on execution and leadership

Key Responsibilities:

• Key Responsibilities
• Marketo Solution Design Implementation
• Lead end to end Marketo implementations and enhancements including program architecture channels tags and scalable templates
• Design and optimize lead lifecycle frameworks lead capture scoring routing nurture and re engagement aligned to business objectives
• Build and maintain automation using Smart Campaigns triggers filters tokens and segmentation for personalized experiences
• Email Automation Campaign Execution
• Create and optimize email programs nurtures and drip campaigns with strong deliverability and engagement practices
• Develop modular email and landing page assets ensuring brand consistency and efficient reuse across teams
• Conduct A B tests on subject lines content cadence and audience targeting to improve performance metrics
• Operations Governance Performance
• Establish governance standards for naming conventions folder structures program hygiene and documentation
• Troubleshoot automation issues data flow problems and campaign logic to ensure reliable execution
• Build dashboards and reporting views to track funnel performance campaign influence and operational KPIs
• Stakeholder Management Delivery
• Partner with marketing sales operations and leadership to gather requirements and translate them into Marketo solutions
• Drive delivery using Agile practices planning prioritization sprint execution and iterative improvements
• Mentor junior team members and guide best practices across automation and campaign operations
• Minimum Qualifications
• 5 9 years of overall experience with strong hands on expertise in Marketo and marketing automation delivery
• Proven experience building email automation programs nurture journeys and segmentation based targeting in Marketo
• Solid understanding of lead management concepts including scoring routing lifecycle stages and attribution fundamentals
• Experience working in Agile delivery models collaborating with cross functional teams to deliver outcomes
• Bachelor s or Master s degree in BE BTech ME MTech MCA MBA or MSc or equivalent

Technical Requirements:

• Preferred Qualifications
• Experience integrating Marketo with CRM platforms e
• g
• Salesforce and designing reliable sync field mapping and data governance practices
• Strong command of Marketo program templates tokens dynamic content and scalable operational frameworks
• Familiarity with deliverability best practices consent management and preference center driven communication strategies
• Experience with analytics and reporting building actionable insights for campaign optimization and funnel health
• Ability to lead workshops create solution documentation and drive stakeholder alignment from discovery through delivery
• Good to have skills
• Salesforce integration Lead scoring strategy Dynamic content personalization A B testing and optimization Marketing analytics attribution

Additional Responsibilities:

• About us
• Infosys is a global leader in next generation digital services and consulting
• We enable clients in more than 50 countries to navigate their digital transformation
• With over four decades of experience in managing the systems and workings of global enterprises we expertly steer our clients through their digital journey
• We do it by enabling the enterprise with an AI powered core that helps prioritize the execution of change
• We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight
• Our always on learning agenda drives their continuous improvement through building and transferring digital skills expertise and ideas from our innovation ecosystem
• Infosys provides equal employment opportunities to applicants and employees without regard to race color sex gender identity sexual orientation religious practices and observances national origin pregnancy childbirth or related medical conditions status as a protected veteran or spouse family member of a protected veteran or disability

Preferred Skills:

Technology->Sales and Marketing->Marketing Automation->Marketo