Description and Requirements
- AI first marketing approach and thinking across all facets of marketing
- End to End Marketing Campaign Planning for India smartphone products - launch, LCM till PLC end
- Support media planning, execution and optimization for all product line on all relevant channels - Online, Offline, B2B
- Develop and execute social media, PR, always on AI/LLM optimization, always on KOL and co marketing plans across all potential partners
- Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
- CRM and own media management (website, social platforms etc.)
- Develop and monitor campaign budgets
- Management and coordination with all relevant internal (Finance, SCM, eCom, Product, Retail and Category - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner, retail / social / AEO agencies)
- Drive and deliver on business leads, brand and marketing funnel metrics that enable and results in final sales metrics
- Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
- Collaborate with agencies and other vendor partners to ensure brand deliverables
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