Consumer & Product Communications Lead, APAC

About OpenAI

OpenAI is an AI research and deployment company working to ensure that artificial general intelligence benefits everyone. We build and deploy powerful AI systems with a focus on real-world impact, safety, and responsible adoption. Our work sits at the intersection of technology, business, and society, and comes with both opportunity and scrutiny.

Our communications team supports this mission by clearly and authentically explaining our technology, products, and approach, helping business leaders, partners, developers, and policymakers understand how AI can be adopted responsibly and at scale to deliver tangible benefits.

The role
We’re looking for a senior consumer and product communications lead for APAC, based in Singapore, to shape how OpenAI and its products are understood by people across the region.

Reporting to the Head of Communications for APAC, this role owns regional consumer and product communications strategy and execution, with a focus on helping audiences understand the everyday value of products like ChatGPT and Codex, building trust, and supporting long-term adoption across APAC markets. You’ll shape how OpenAI is understood by consumers, creators, developers, local communities, and the media.

This is a builder role for someone equally comfortable setting regional strategy, developing strong narratives, and helping local teams turn global priorities into work that resonates in their markets. You’ll partner closely with global teams, local communications leaders, and cross-functional partners to deliver impact on the ground.

What you’ll do

Set and execute the APAC consumer and product communications strategy, aligned with regional priorities and global narratives

Develop clear, accessible narratives that explain the everyday benefits and usefulness of OpenAI’s products, including ChatGPT and Codex, for audiences across APAC

Work with local comms leads to turn global launches, product updates, and research into locally relevant stories, campaigns, and media moments

Lead earned strategy for consumer and product audiences across the region, including consumer, technology, lifestyle, culture, and creator media

Identify and build stories that show how people across APAC are using OpenAI’s products in meaningful, practical, and locally relevant ways

Help define the regional approach to consumer education, product storytelling, and creator or influencer engagement, working closely with local teams and relevant global partners

Support local teams in building strong, repeatable consumer communications programmes across priority APAC markets, not just one-off launch moments

What you bring

12+ years’ experience in consumer, product, or technology communications

Deep experience developing consumer-facing narratives for technology products and translating complex capabilities into clear, relatable benefits

Strong earned media experience, with relationships across consumer, technology, lifestyle, and culture media

A good understanding of how products become part of everyday life, and how communications can help drive understanding, trust, and adoption

Proven experience partnering closely with product, marketing, legal, policy, and research teams

Experience operating at exec level and advising leaders in high-profile, ambiguous environments

Ability to flex confidently across product, consumer, corporate, and policy topics with sound judgement

Experience working in international or regional roles within global companies and complex operating environments

You’ll thrive in this role if

You like building from scratch and shaping how a company shows up with everyday users

You have a creative, audience-first mindset and go beyond traditional product PR and media relations

You are interested in what makes technology feel useful, relatable, and worth adopting in different markets

You care as much about trust and understanding as you do about reach

You are comfortable moving between big regional…