Technical Expert - LabasaService, Hardware Validation
Role Purpose (Executive Summary)
Own the gotomarket and technical stewardship of LabasaService offerings focused on hardware validation (EMC, Reliability, EMS, Certifications). Combine deep validation knowhow with senior B2B marketing leadership to design compelling value propositions, build pipeline, convert enterprise customers, and ensure delivery excellence and compliance across engagements.
Key Responsibilities
1) Marketing & Growth (5+ Years Seniority)
- Positioning & Messaging: Craft differentiated narratives (speedtovalidation, compliance readiness, TCO benefits, flexible capacity). Build verticalspecific value stories (e.g., automotive, industrial, consumer, medical, avionics).
- Sales Enablement: Create battlecards, case studies, ROI/TCO calculators, solution briefs, and proposal templates. Coach sales on technical discovery and objection handling.
- Strategic Accounts: Engage engineering leaders lead technical discovery, pilot constructs, SoW creation, and quote negotiations
- Brand & Thought Leadership: Represent the lab at conferences and standards bodies publish whitepapers and benchmarks cultivate analyst/press relationships.
1) Technical (Hardware Validation & Delivery Excellence)
- Solutioning & Scoping: Translate customer requirements into validation scopes (env. & reliability, EMC/EMI, safety, performance, regulatory, lifecycle testing, automated test frameworks). Define test coverage, acceptance criteria, sample sizes, and timelines.
- Method Development: Optimize test throughput and FirstPassYield.
Required Qualifications
- Education: Bachelor's in Electrical/Electronics/Instrumentation/Mechatronics (Master's preferred).
- Experience:
- 5+ years in B2B technical marketing, product marketing, or growth roles.
- Handson hardware validation/testing or test engineering leadership (can overlap).
- Standards & Compliance: Working knowledge of ISO/IEC 17025, NABL accreditation processes, and domain regulations (e.g., IEC/UL/EN, CISPR, ISO 26262, IEC 60601, etc. as relevant).
- Tools/Tech: Proficiency with test instruments (oscilloscopes, spectrum/network analyzers, environmental chambers), DAQ, automated test frameworks (LabVIEW, Python), and CRM/marketing platforms (Salesforce/HubSpot, Marketo, Power BI).
Core Competencies
- Technical Depth: Systemlevel understanding of electronics validation, test design, measurement uncertainty, and data integrity.
- Commercial Acumen: Market analysis, segmentation, ICP definition, pricing strategy, and partner ecosystems.
- Communication: Executiveready storytelling, technical writing, and negotiation.
- Leadership: Crossfunctional influence (sales, engineering, quality, finance), vendor management, and change management.
- Customer Obsession: VOC capture, journey mapping, and NPS/CSAT improvement.