Brand Marketing - AI Services

Brand Marketing– Tredence AI Services

Location: Bangalore

Be the voice of Tredence AI.

Tredence is an AIfirst company helping enterprises turn data into decision intelligence at the last mile. Our AI Services spanning Data Science, GenAI, Agentic AI and AIOps power innovation across seven industries and practices and are at the center of our growth strategy.

We are seeking a Marketing Expert – AI Services to define and amplify Tredence's AI narrative in the market. In this role, you will be the single point of contact for all marketing initiatives related to our AI services, transforming our capabilities into clear, compelling stories that capture executive attention, build brand authority and drive demand. Your work will bridge strategic positioning and creative execution, ensuring Tredence stands out as a leader in enterprise AI and is recognized as a topofmind partner for enterprise AI by world's largest companies.

What You'll Do

AI Services Positioning & Messaging

· Develop clear, differentiated messaging and positioning for Tredence's AI services.

· Craft compelling narratives that resonate with enterprise decisionmakers and highlight business impact.

Go-to-Market Campaigns, Partner Marketing & Demand Generation

· Ideate and execute integrated GTM campaigns aligned with Tredence AI offerings across verticals and practices.

· Drive brand visibility and market authority through analyst relations, media outreach, PR, and digital branding campaigns, including a pivotal role in award nominations and positioning Tredence's AI leadership.

· Accelerate demand and partner-led growth by collaborating with demand generation and partner marketing teams to comarket AI solutions, launch joint offerings and execute partner campaigns that expand market reach.

Content Development & Thought Leadership

· Create highimpact marketing assets including videos, case studies, solution brochures, thought leadership and sales enablement content.

· Clearly highlight Tredence's role in delivering lastmile AI and measurable outcomes for clients.

Sales & Vertical Enablement

· Actively support the creation of sales playbooks, executive decks and industryspecific messaging to support client conversations.

· Partner with vertical teams to contextualize AI services for specific market opportunities.

Market Insights & Performance Tracking

· Monitor AI market trends and competitive activity to keep messaging relevant and differentiated.

· Measure the impact of campaigns on brand awareness, engagement and pipeline influence.

What You'll Need

Experience

· 10 years in marketing, with experience and understanding in services or technology/AI marketing.

· Background in crafting narratives and GTM campaigns that drive enterprise engagement.

Content & Campaign Expertise

· Strong skills in developing clear, impactful marketing content and collateral for sales and brand building.

· Proven ability to design and execute multichannel campaigns with measurable impact.

Strategic & Creative Approach

· Ability to translate complex capabilities into simple, businessoriented narratives.

· Creative mindset to position Tredence uniquely in a competitive AI market.

Collaboration & Communication Skills

· Comfortable working crossfunctionally with sales, verticals, delivery and marketing functions.

· Strong stakeholder management skills to ensure alignment and consistency in messaging.

Why You'll Love This Role

· Lead the AI marketing charter for a fastgrowing, awardwinning company.

· Shape how enterprises see and adopt AI, including GenAI and Agentic AI.

· Work on highimpact campaigns that drive visibility, pipeline, and market leadership.