Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We're looking for a Senior Marketing Manager, Growth to help build our AI-native marketing operating system. You'll unify webflow.com, AEO, and agent-driven campaign orchestration into one pipeline engine, and run webflow.com as a living, always-shipping website proving Webflow is the reference implementation for how modern enterprise marketing should work.

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $150,000 - $180,000
    • Zone B: $141,500 - $170,000
    • Zone C: $131,500 - $158,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
• Application deadline: applications accepted on an ongoing basis until position is closed and filled
• This posting is for an existing vacancy
• Reporting to the VP, Revenue Marketing

As a Senior Marketing Manager, Growth, you'll:

• Own web optimization and A/B testing in partnership with the demand-gen team. Run a structured, high-velocity experimentation program on webflow.com — hypothesis to live test to statistically valid result — using our experimentation and personalization stack (Webflow Optimize and equivalents). Set the test roadmap, defend statistical rigor, and turn win rate and conversion lift into reported KPIs, not anecdotes.
• Own the web-side execution of AEO in partnership with the AEO lead. The AEO lead owns methodology, measurement, and category strategy; you own what makes webflow.com win citations and manage site performance improvements, accessibility, site architecture best practices.
• You are the AEO lead's trusted site-side partner — the one who turns their strategy into live citation wins on webflow.com.
• Run webflow.com as a "living" website, not a project that ships and stops. Own the continuous development of the site — page and component build, design QA, performance, and iteration velocity — so the site is always evolving in-platform. This is the customer-zero narrative made real: Webflow on Webflow, demonstrated through webflow.com, built and optimized on our own product every day.
• Turn webflow.com into an account-level pipeline engine. Lead the on-brand experimentation, personalization stack, and conversion architecture that converts ICP-matched traffic into qualified pipeline. Partner closely with Demand Gen to ensure web experiences reflect and reinforce active sales-led pipeline initiatives (ABM target accounts, named-account journeys, and campaign