Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We're looking for a Senior Staff Software Engineer to help lead the technical future of Convert — our suite of products that give marketing and growth teams the tools to experiment, personalize, and drive real revenue from their web presence.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent 
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $232,000 - $290,000
    • Zone B: $217,600 - $272,000
    • Zone C: $204,800 - $256,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    • $253,000 - $316,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
  • Application deadline: applications accepted on an ongoing basis until position is closed and filled
  • This posting is for a new position
• Reporting to the Director, Engineering

As a Senior Staff Software Engineer, you will:

• Set the long-term technical vision and architecture for backend systems powering experimentation, personalization, analytics, and conversion optimization across Webflow.
• Architect and evolve high-throughput distributed systems and APIs that ingest, process, and serve large volumes of visitor and event data with low latency, high availability, and strong consistency guarantees where it matters.
• Lead foundational platform investments and the data infrastructure that supports them, that unlock new product capabilities for years to come.
• Partner closely with data scientists, ML engineers, and product engineers to productionize statistical and AI/ML capabilities into reliable, real-time backend infrastructure.
• Lead complex, multi-team, multi-quarter technical initiatives end-to-end: from problem framing and technical strategy through implementation, launch, and long-term operational ownership.
• Influence the engineering roadmap and technical strategy across the Convert pillar and partner pillars, identifying the highest-leverage investments and aligning teams behind them.
• Raise the engineering bar across the org through architecture review, technical standards, observability and operational excellence practices, and the systems and tooling that support long-term quality.
• Me