CRM Technology Engineer

We’re looking for a CRM Engineer to join our CRM team in London. You’ll support our global CRM team by building, maintaining, and improving the data and platform infrastructure that powers reliable, scalable CRM. In this role, you’ll focus on the technical foundations behind CRM, combining data engineering, platform architecture, and CRM systems understanding to ensure customer data is reliable, activation-ready, and easy to work with across our ecosystem. You’ll work across Kafka event streams, Snowflake, Braze, internal tools, and supporting integrations to transform raw product and customer data into trusted CRM-ready datasets, scalable activation systems, and effective CRM execution. You’ll often be the person the team turns to when something doesn’t look right, whether that’s a data inconsistency, event flow issue, customer attribute problem, integration failure, or CRM platform behaviour that doesn’t align with expectations. You enjoy solving technical problems methodically, working across systems, and improving the infrastructure that powers CRM long term. Here’s how you’ll be contributing to the CRM team: Build and maintain the technical foundations that power CRM across Snowflake, Braze, Hightouch and supporting platforms Support the transformation and modelling of customer data within Snowflake to create reliable, CRM-ready datasets Validate customer events, attributes, identifiers and data quality to ensure accurate targeting, personalisation and reporting Support and improve CRM data pipelines, platform integrations and activation architecture Investigate and resolve issues across customer data, campaign logic, integrations and platform performance Support the day-to-day technical operation, implementation and optimisation of our CRM ecosystem, including Braze and supporting technologies Partner with CRM, Engineering and Analytics teams to translate lifecycle and marketing requirements into scalable technical solutions Improve CRM segmentation, targeting and activation reliability through stronger data quality, governance and architecture Build, support and troubleshoot Braze campaigns, audiences, templates and platform configurations to ensure reliable CRM execution Contribute to QA processes, documentation, operational workflows and technical best practices Share knowledge and help raise the team's understanding of CRM technology, data and platform capabilities This role will give you the opportunity to: Become an expert across one of the industry's leading CRM technology stacks, including Braze, Snowflake, Hightouch and modern data tooling Work on the systems that power customer communications at global scale Solve complex technical challenges across CRM data, platform architecture, integrations and activation Shape the future of Wise's CRM technology ecosystem by improving scalability, reliability and governance Work closely with Engineering, Analytics, Product and CRM teams to deliver high-impact customer experiences Influence how CRM technology evolves through new capabilities, better data foundations and continuous platform improvements

About you: You have 5+ years experience working in data, CRM technology, MarTech, or platform engineering roles You have strong SQL, data engineering, and data modelling experience (Snowflake or similar preferred) You have experience working with Kafka or similar event-streaming systems, or strong transferable experience working with event-driven customer data within Snowflake or similar data environments You have hands-on experience working with CRM or customer engagement platforms (Braze strongly preferred), including campaign builds, audience logic, data structures, and platform implementation You understand how customer data, attributes, events, and integrations power CRM systems You’re comfortable troubleshooting technical issues across data, APIs, integrations, and platform logic You approach problems methodically and enjoy working across both data systems and operatio