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Manager Advance Analytics
at wpp media · Information Technology
Gurgaon
On-site
0+ years
2 months ago
Manager- Advance Analytics
(Gurgaon/ Bangalore)
GroupM is the world's largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally.Our people are key to helping brands around the world create the breakthrough marketing that grows their business.
Job Overview
A highly skilled and motivated Analytics member to join our team. The ideal candidate will possess a strong foundation in both technical and business aspects of analytics, with the ability to manage projects and communicate effectively across various teams globally. This role requires expertise in data handling, analysis, and visualization, as well as an understanding of business models such as MMM, regression methods etc.
Business Skills
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm/
More About GroupM India Offshore Team
GroupM India Offshore Team is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
requisitionid:42363
(Gurgaon/ Bangalore)
GroupM is the world's largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally.Our people are key to helping brands around the world create the breakthrough marketing that grows their business.
Job Overview
A highly skilled and motivated Analytics member to join our team. The ideal candidate will possess a strong foundation in both technical and business aspects of analytics, with the ability to manage projects and communicate effectively across various teams globally. This role requires expertise in data handling, analysis, and visualization, as well as an understanding of business models such as MMM, regression methods etc.
Business Skills
- Coordinate between various teams within global/local Dell markets to ensure seamless execution of data delivery projects.
- Communicate technical terms and ideas effectively to non-technical teams, educate them on data dependencies, model structure, Data taxonomy etc.
- Handle client correspondence as needed, be the liaison between Dell analytics and EM analytics and other internal teams.
- Manage and oversee multiple MMM related projects, ensuring that all global deadlines are met.
- Maintain strong relationships with internal teams and offline vendors to ensure smooth data flow.
- Advanced proficiency in Microsoft Excel and proficiency in Python or R.
- Conduct basic data analyses including data exploration, outlier detection, data reconciliation within legacy sets, statistical methods such as A/b Testing and Regression.
- Develop and manage data visualizations to aid in decision-making processes and basic presentations.
- Manage data pipelines specifically for Marketing Mix Modeling (MMM), ensuring data accuracy and timeliness.
- Maintain MMM taxonomy and address data dependencies for local markets.
- Act as a liaison between Dell MSA and EM data owners to ensure data consistency and accuracy.
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm/
More About GroupM India Offshore Team
GroupM India Offshore Team is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
requisitionid:42363
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