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Channel Relationship Manager Trade

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Job Description

AccountabilitySupporting Actions
Achievement of Sales TargetSales planning by dealer and retailer - product-wise, month wise, bucket wise and ensuring desired counter share and market share


To ensure achievement of agreed marketing / sales plan & realization targets for the assigned Territory .Track retailer level sales, stock replenishment based on continuous monitoring of all commodity value



Systematic coverage of channel partners through regular call cycle plans and permanent journey plans for increase in penetration by having desired depth of distribution and numeric reach



Process & monitor daily sales and coordination with TSM / Regional logistics for supply












2. Business DevelopmentIdentification of new business opportunities in territory/new geographies catering to institutional customers and creating on-going engagements


Channel Management & Development of New Business/New GeographiesExpansion of market network in accordance with CEMTRAC DPI's through appointment of new dealers and attachment of new retailers



Exploring the possible locations for new inventory points within the assigned territory in line with i2 network analysis



Provide suggestions for schemes & CRM activities and ENSURING effective implementation of the same for getting maximum benefit to dealer/retailer



Propose, implement and improvise rural marketing activities effectiveness whereever applicable



Identify prospective Branded Channel partners and drive cement sales in these counters.


UGAHI, Collection & Credit ControlEnsure timely collection as per the terms and order execution as per the approved credit limits


To regularly monitor & control timelyConstantly monitor dealer's credit worthiness and alert management in case of any adverse developments
collections to keep receivables as per the norm

Collection of security deposit at the time of appointment and enhancing it according to the norms of the company and exposure in the market place



Tracking Dealers Credit Exposure with the Trade
Customer ServiceAdhering to quick response time in complaint management


To provide meaningful customer experiences to the product and services of the companyEnsuring continuous monitoring of deliveries with coordination of execution owners



Continuously driving various customer loyalty programs and build differentiation with the competitors



Meeting and surpassing the channel partner requirements for increase in customer satisfaction



Ensuring high visibility in merchandising, outdoor media and other advertisements for driving positive brand equity index

Creating awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for Dealers, Retailers and End Customers



Effective utilization of Sales & Order Planning, Customer Order Fulfillment for timely receipt of material at customers end



To co-ordinate with customer service centers and ensure higher Customer Satisfaction Index


Reporting & Market feedbackMake available the information on competitors promotion & pricing activities to TSM


Collect and provide information on market trend, competitors price and activities to help management take appropriate action and to ensure System Confirmation/Perfection complying all Internal Controls.Closely interact with dealers / retailers / stockiest to get the first hand market feedback & communicating the same to TSM to enable prompt decision making on market intelligence



Ensuring timely submission of various reports on periodic basis


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