SM-DM-Medinipur

Job Description

The Direct Marketing Manager will lead the development and implementation of direct marketing strategies to enhance customer engagement and drive revenue. This role requires a blend of creativity and analytical skills to create impactful marketing campaigns and measure their effectiveness.

Responsibilities

• Develop and execute direct marketing campaigns across various channels.
• Manage and optimize customer communication strategies.
• Analyze campaign performance and derive actionable insights.
• Coordinate with cross-functional teams to ensure alignment of marketing initiatives.
• Oversee the budget and ensure cost-effective allocation of resources.
• Create and maintain customer segments for targeted marketing efforts.
• Ensure compliance with relevant marketing regulations and guidelines.