Product Manager - Web Personalization
- We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
- We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
- We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.
We are looking for a Product Manager – Web Personalization to join the Bloomreach Engagement product team.
In this role, you will own the Web Personalization area of Engagement – everything that powers how our customers personalize experiences on their websites and web apps: weblayers, on‑site personalization blocks, web experiments, and the orchestration of these experiences alongside email, SMS, and mobile channels. Working in one of our Central European offices or from home on a full-time basis, you’ll become a core part of the Engagement product team.
You will:
- Define and execute the product vision and roadmap for Web Personalization.
- Partner closely with design, engineering, and GTM teams to build capabilities that:
- Make web personalization simple and powerful for marketers.
- Integrate deeply with our core data & decisioning capabilities.
- Differentiate Bloomreach vs. competitors in web & app personalization.
- Lead the transformation of this area into the era of AI, Agents and LLMs.
About the Team / Product Area
Bloomreach Engagement is our marketing automation product, used by digital-first brands to orchestrate cross-channel journeys across email, SMS, mobile, web, and ads.
The Web Personalization product area includes (non-exhaustive):
- Weblayers / onsite experiences (banners, pop-ups, forms, etc.).
- Web experiments (A/B tests, variations, targeting).
- Scenario orchestration for website experiences (e.g., weblayers in scenarios).
- Supporting components: web SDKs, targeting, frequency capping, templates, analytics.
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