Sr. Director, Product Design

About usHighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our peopleWith over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impactEvery month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.Learn more about us on our YouTube Channel or Blog Posts
Role overviewWe are seeking a Senior Director, Product Design to lead design strategy, execution, design-system adoption and craft quality across one of HighLevel's most strategic product portfolios. This leader will shape how agencies, entrepreneurs and SMBs acquire customers, launch businesses, manage clients, sell products and services, automate work and measure outcomes.This is a senior design leadership role for someone who can operate across a broad, highly integrated platform while raising the bar on the details that make products feel exceptional. The ideal candidate has superb visual craft skills, world-class interaction and product design instincts, strong systems thinking and the ability to teach those standards to managers and individual contributors.You will partner closely with Product, Engineering, Data, Marketing, Sales, Customer Success and executive leadership to turn company strategy into cohesive, intuitive and commercially impactful product experiences. You will also be responsible for evolving HighLevel's bespoke design system and accelerating its adoption so teams can move faster, ship with greater consistency and deliver higher-quality experiences at scale. 
Product and design scopeYou will lead design strategy and execution across a broad set of interconnected product experiences. The portfolio may include:
Growth and lifecycle experiences that help customers onboard, activate, adopt more products, expand usage and stay successful over time
Business, commerce and customer-management workflows that help agencies and SMBs launch services, manage clients, sell products, process payments, run operations and measure performance
Platform, ecosystem and enablement experiences that span marketplaces, communities, portals, integrations, localization, search, migration, support tooling and reusable workflow templates
What you will own
The long-term design vision for a strategic product portfolio, ensuring HighLevel's experiences feel unified, powerful, polished and easy to use
The evolution and adoption of HighLevel's bespoke design system, including patterns, components, usage guidance and the operating rituals needed to make adoption real
A meaningfully higher bar for product design craft, including visual design, interaction design, information architecture, systems thinking and product judgment
Design st…