Sr. Manager, Product Design

About HighLevel
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports businesses across 150+ countries and powers more than 4 billion API hits and 2.5 billion message events daily.
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed, ownership and customer impact. Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support.
Role overview
We are seeking a Senior Manager, Product Design to lead design for HighLevel's core platform experiences, mobile experiences for native platforms and design system team. This role will report to the Senior Director, Product Design and manage approximately 8 product designers across the United States and India.
This is a craft-driven senior design manager role for someone who can help create a step change in HighLevel's design practice. The ideal candidate brings exceptional aesthetic judgment, visual craft and interaction-design taste, plus the leadership ability to turn those standards into better work from the team.
A major part of this role will be line managing the design system team and helping level up design system strategy and execution, in partnership with the Senior Director, Product Design, who owns the design system as part of their broader portfolio. The goal is not only better internal tooling, but major improvements to the UX/UI our customers experience every day.
HighLevel values velocity, ownership and practical innovation. We are actively adopting AI-assisted production workflows, including tools such as Cursor and Claude Code, and we are looking for design leaders who are curious about new ways of working and eager to help teams get to better results more quickly.
Product and design scope
You will lead design execution and quality across three connected areas:
Core platform experiences that help agencies and SMBs manage customers, work across accounts, navigate the product, configure settings and complete essential business workflows
Mobile experiences for native platforms that make HighLevel's most important workflows accessible, focused and effective for customers on the go
Design system strategy, execution and team practices, including AI-assisted production workflows, that help designers and engineers deliver a vastly better, more consistent customer experience
What you will lead
A team of approximately 8 product designers across US and India teams, including coaching, career development, performance management, prioritization and staffing
Design quality and execution across core platform experiences, native mobile surfaces and design system work
Line management for the design system team, in partnership with the Senior Director on design system strategy, priorities and adoption
A high-velocity operating rhythm for critiques, reviews, planning, feedback loops and cross-functional alignment
A meaningfully higher bar for aesthetic quality, visual design, interaction design, information architecture, product thinking and end-to-end usability
Talent development, including elevating strong performers and supporting designers who need clearer expectations or additional coaching
Key responsibilities
1. Team leadership and management
Manage, coach and develop approximately 8 product designers across US and India teams
Set clear expectations for quality, ownership, collaboration and delivery
Hire excellent talent, onboard new designers and help the team grow with intention
Elevate designers through coaching, stretch opportunities and clear development plans
Performance manage thoughtfully and directly when designers need additional support, sharper expectations or role calibration
Build a team culture that values speed, ownership, craft and customer impact
2. Craft, aesthetic quality and produc