Sr. Director, Product Management (Marketing OS & Lead Generation Suite)

About HighLevel:HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
Role Overview
We are seeking a Senior Director of Marketing OS & Lead Generation Suite to own and scale one of the most critical product pillars at HighLevel. This leader will define the vision, strategy, and execution across our end-to-end lead generation and marketing operating system, ensuring our customers can attract, capture, nurture, and convert leads seamlessly.This role sits at the intersection of product, growth, and platform strategy, and will oversee a broad and highly integrated portfolio of tools that power the full customer acquisition lifecycle.

Product Scope
You will lead strategy and execution across a comprehensive suite of products, including:
Lead Capture & Conversion: Funnels & Websites, Funnel AI, Forms, Surveys, Quizzes, QR Codes, Chat Widget, Countdown Timers, Funnel Widgets
Traffic & Acquisition: Digital Ads, SEO, AEO, GEO, Online Listings, Google Business Profile (GBP), Domains, URL Redirects
Engagement & Nurture: Email Marketing, Email AI, Social Planner, Blogs, Reputation Management, Notifications
Growth & Monetization: Affiliate Manager, Loyalty & Referral Programs
Brand & Content Systems: Template Library, Brand Boards, Media Storage, Webinar
Data, Analytics & Tracking: Dashboards, Reporting, Analytics, External Tracking
Emerging Experiences: Vibe and next-gen AI-driven marketing workflows

Key Responsibilities
1. Vision & Strategy
Define and own the long-term vision for HighLevel’s Marketing OS and Lead Generation ecosystem
Identify opportunities to unify fragmented tools into a cohesive, AI-powered growth platform
Drive product strategy that increases lead volume, conversion rates, and customer ROI
2. Product Leadership
Lead a group of product managers and cross-functional teams across multiple product lines
Ensure tight integration across all surfaces to deliver a seamless user experience
Prioritize investments across a large surface area with clear ROI and customer impact
3. Growth & Monetization
Partner with Growth, Sales, and Customer Success to drive:
Adoption of core lead gen tools
Expansion revenue across the suite
Measurable improvements in customer acquisition performance
Develop packaging and positioning strategies for bundled and standalone offerings
4. AI & Automation Innovation
Embed AI across the ecosystem (Email AI, Funnels AI, Vibe, etc.) to create autonomou…