Sr. Product Manager - Funnels & Websites

About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. 

To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our Youtube Channel or Blog Posts
 
About the team
The Funnels, Websites & Lead Generation Experience Team is responsible for shaping how millions of SMBs create high-converting digital experiences using HighLevel. Our mission is to empower businesses with world-class tools for publishing websites and funnels, capturing leads, tracking user behavior, and optimizing conversions with data.We own key product pillars including Website Builder, Funnel Builder, Tracking Events, Analytics Dashboard, Media, Domains, Custom Widgets, Forms, Surveys, and more. Our charter includes driving product innovation, improving user activation, enhancing performance and reliability, and enabling agencies to deliver exceptional web experiences for their clients.As we scale globally, we are doubling down on real-time analytics, AI-powered insights, event-level behavioral tracking, and seamless user journeys across funnels and websites.
About the role
HighLevel is seeking an experienced Senior Product Manager to lead our Website Builder, Funnel Builder Analytics, and Tracking Events product line. This role is ideal for a product leader passionate about empowering agencies to build beautiful, performant sites & funnels and understand user behavior through deep analytics and event instrumentation.You will own the strategy and roadmap for the next-generation builder experience, including:
 
Building a world-class Website & Funnel Builder competitive with Top platform.
Designing event-level tracking systems for clicks, scrolls, form interactions, media engagement, bookings, and more.
Creating analytics dashboards & insights to help agencies understand performance and optimize conversions.
Leveraging AI to provide recommendations, automate design decisions, and enhance builder workflows.
 
This is a high-impact role where you will shape the future of how SMBs build online experiences on HighLevel.
Your Responsibilities
Establish a long-term strategy for HighLevel's Website Builder, Funnel Builder, and Tracking Events. Align the roadmap with customer needs, business goals, and emerging market trends in web creation and analytics.
Lead discovery, research, requirements, prioritization, execution, and iteration across all builder and analytics capabilities.
Conduct user interviews, analyze behavioral data, identify user pain points, and convert insights into clear product requi…