Director, Product Management - App Marketplace (Partnerships)

About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Role overviewYou will own who builds on HighLevel and what that ecosystem is worth.
The HighLevel App Marketplace connects third party software companies with more than 1 million businesses. Your job is to bring the right companies into that marketplace, from large platforms with millions of users to specialist tools that serve a single industry well, and then make those launches commercially successful.
This is a partnerships and commercial role, not a product role. You will spend your time in front of partners: sourcing them, negotiating terms, getting them live, and growing what they earn and what we earn. You will also decide where the gaps are. If agencies in the home services vertical have no good scheduling app, you find one or recruit one.
You will report into the Marketplace organization and work daily with GTM, Product, Engineering, Partnerships, Legal and Finance. You will own the number: marketplace GMV and the revenue it generates.

What you'll do
Bring partners in
Build and own a pipeline of target partners, from major platforms to boutique tools that serve specific verticals.
Own the full cycle: first conversation, business case, commercial terms, technical scoping with our platform team, launch, and the relationship after launch.
Negotiate commercial agreements covering revenue share, payouts, exclusivity and support commitments, working with Legal and Finance.
Be the senior relationship owner for our largest partners, including executive level relationships that outlast any single launch.
Set the ecosystem strategy
Decide which categories we grow and in what order. Build a view of the marketplace by domain, for example CRM, payments, scheduling, creative, telephony and AI, and know where we are strong and where we are exposed.
Run regular gap analysis using install data, search queries, support tickets and agency feedback to identify what apps our customers need and cannot find.
Turn those gaps into a target list and then into signed partners.
Set the standard for what a good partner looks like, so we are not just adding apps but adding apps people use.
Own GMV and revenue
Own marketplace GMV and the revenue we generate from it. Set the targets, forecast them, and report on them to leadership.
Find new revenue levers beyond simple listing fees, including revenue share models, paid placement, bundles and referral flows in both directions.
Track the health of the ecosystem, not just the top line: installs, active usage, partner r