Product Analyst - Lead Generation Suite

About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. 

To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our Youtube Channel or Blog Posts
About the Team
The Lead Generation Team owns some of the most important products businesses use to build their digital presence and generate leads on HighLevel.
Our product portfolio includes Funnels, Websites, AI Studio, Forms, Surveys, Quizzes, Domains, Media, QR Codes, Listings, SEO, Analytics, Tracking, and other lead-generation experiences.
Millions of funnels, websites, forms, and other digital experiences are created using HighLevel. Our goal is to help agencies and businesses not only create these experiences but continuously improve their ability to attract visitors, capture leads, and drive conversions.
Data plays a critical role in how we make product decisions. We are looking for a Product Analyst who can help us deeply understand customer behavior, identify growth opportunities, measure product outcomes, and enable Product Managers to make faster and better data-driven decisions.
About the Role
HighLevel is looking for a highly analytical and curious Product Analyst to join our Lead Generation Product team.
You will work closely with Product Managers, Engineering, Design, Data, and GTM teams to understand how customers discover, adopt, and use our products and where opportunities exist to improve their experience.
You will analyze the complete customer journey — from activation and feature adoption to engagement, conversion, retention, and monetization — and translate large amounts of product data into clear insights and recommendations.
This is not just a reporting role. We expect you to proactively identify patterns, ask the right questions, challenge assumptions, and help Product Managers determine what we should build, why we should build it, and whether what we shipped actually worked.
Type: Full Time – Remote (India)
Responsibilities
Analyze product usage and customer behavior across Funnels, Websites, Forms, Surveys, Domains, SEO, Listings, and other LeadGen products to identify trends, friction points, and growth opportunities.
Define, monitor, and analyze key product metrics including activation, adoption, engagement, retention, conversion, and monetization.
Build and maintain dashboards and reports that give Product Managers and leadership clear visibility into product health and business outcomes.
Perform funnel and journey analysis to understand where users drop off across onboarding, cre